La Presse recently published this ranking based on the subjective assessment of four experts in marketing-communications in Québec who were presented with one hundred brands to choose from.
While the ranking is debatable (you might want to have a look at Ipsos Most Influential Brands study instead), how the top ten brands are perceived by the experts offers insights into what makes strong brands in Québec.
Canadiens de Montréal is a cult brand, win or lose.
Desjardins is apparently the only bank Quebeckers are not afraid of and feel attached to.
Vidéotron focuses almost exclusively on customer service.
Cirque du Soleil might be getting old but it still rides on Quebeckers’ pride.
St-Hubert diversifies its menu but its loyal customers keep coming back for BBQ chicken.
Metro knows how to earn and reward loyalty.
ICI Radio-Canada gets its inspiration from its viewers.
La Presse has really figured out digital.
Québec’s Liquor Board, the SAQ, is loved for its love of wine.
Jean Coutu remains the pharmacist/father figure everyone loves.