Our friends at Juniper Park created a simple yet powerful tool that allows people to add their voice to the growing effort to end violence against women. And we were glad to create the French version.
Leading up to the 25th anniversary of the massacre at Ecole Polytechnique in Montreal, where 15 women were killed, the YWCA Canada is providing a social media tool that will allow people to take action, however small, on the issue of violence against women.
We all know that physical and sexual violence is wrong. But there’s an onslaught of images, videos, tweets, news clips, music lyrics, and posts that we see on a daily basis, where women are belittled, objectified, and attacked.
We want to make it easy for people to stand up and say it’s NOT OKAY.
So we created a tool in the form of a hashtag - #NOTokay #PAScorrect– that can be used to point out anything from a misogynistic tweet to a video game where women are gratuitously beaten, raped, and killed.
People are invited to visit the website, notokay.ca (pascorrect.ca) where survivors ask them in their own words to share and spread the word. The site will also aggregate all posts and tweets with the hashtag #NOTokay, and provide tools to share and continue to spread the word.
On November 25th, the date of the campaign launch, we will invite Canadians to change their profile pictures to our #NOTOkay logo, magnifying our efforts to bring this issue to light, and encouraging people to continue to act on it everyday.
We’ve also created these radio spots that will no doubt trigger conversations.